Professional Certification
The Industry Certification for Face-to-Face Marketing Managers
Learn how to turn your event, home show, and retail marketing departments into a profitable business within your home improvement company the right way.
When face-to-face marketing is managed correctly, it can become one of the highest-ROI growth channels in the company.
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- Official Launch Febriary 15
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WHO THIS CERTIFICATION IS FOR
WHO THIS CERTIFICATION
IS FOR
WHO THIS CERTIFICATION IS FOR
The certification is for the individual in a residential home improvement company responsible for revenue from:
- Face-to-Face Marketing Managers
- Event & Home Show Managers
- Retail Marketing Managers
- Leaders running new and existing face-to-face marketing departments
- Owners responsible for building event, home show, or retail departments into a profitable business unit
This includes responsibility for staffing, performance, event selection, lead quality, appointment volume, marketing cost, and revenue contribution.
Not intended for brand ambassadors, booth staff, or entry-level representatives.
What this certification helps you do
What This Certification Helps You Do
This certification trains leaders to build, manage, and scale event, home show, and retail marketing departments as a profitable business with clear systems for hiring, training, compensation, booth execution, retail placement, budgeting, and KPI tracking.
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Need Clarity on the Certification?
This section addresses common questions about the Certified Face-to-Face Marketing Manager™ designation, including what the certification represents, how it is earned, and the standards it establishes for managing face-to-face marketing departments.
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Certification Requirements
To earn the Certified Face-to-Face Marketing Manager™ designation, participants must complete the full curriculum and pass required assessments.
- Complete all training modules
- Pass module-level tests to demonstrate understanding
- Pass a final certification assessment
- Apply the systems inside a real face-to-face marketing department
Certification is earned through demonstrated knowledge — not attendance.
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Why Choose Us
Certification Requirements
To earn the Certified Face-to-Face Marketing Manager™ designation, participants must complete the full curriculum and pass required assessments.
- Complete all training modules
- Pass module-level tests to demonstrate understanding
- Pass a final certification assessment
- Apply the systems inside a real face-to-face marketing department
Certification is earned through demonstrated knowledge — not attendance.
Student Satisfaction
Meet the Instructor
Samantha McGuinness
Samantha McGuinness is the founder of Enabled and the Face-to-Face Marketing Network. With over 13 years dedicated exclusively to face-to-face marketing, Samantha has built, led, and optimized event, home show, and retail marketing teams across the U.S. and Canada.
Her systems were forged while leading more than 300 events per year and driving over $10 million in revenue at just 9% cost of marketing, earning her team Events Team of the Year out of 115 locations at Renewal by Andersen.
Today, Samantha helps home improvement companies build structured, profitable face-to-face marketing departments through proven systems, standards, and leadership training.
This includes responsibility for staffing, performance, event selection, lead quality, appointment volume, marketing cost, and revenue contribution.
Not intended for brand ambassadors, booth staff, or entry-level representatives.
Built for the Home Improvement Industry
FAQ
About the Certification
Need Clarity on the Certification?
This section addresses common questions about the Certified Face-to-Face Marketing Manager™ designation, including what the certification represents, how it is earned, and the standards it establishes for managing face-to-face marketing departments.
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Choose The Plan That Fits
Discover flexible pricing options tailored for every learner—whether you’re just starting or leveling up, Brainera has a plan for you.
Basic
$29/Month
Ideal for individuals getting started.
Including:
- Access to Core Courses
- Mobile App Access
- Community Forums
- Certificate of Completion
- Live Sessions Access
- Offline Download
- 1-on-1 Mentorship
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Professional
$59/Month
Perfect for growing professionals.
Including:
- Access to Core Courses
- Mobile App Access
- Community Forums
- Certificate of Completion
- Live Sessions Access
- Offline Download
- 1-on-1 Mentorship
Premium
$99/Month
Best for full-featured experience.
Including:
- Access to Core Courses
- Mobile App Access
- Community Forums
- Certificate of Completion
- Live Sessions Access
- Offline Download
- 1-on-1 Mentorship
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Full Certification
If purchased individually:
10 Modules × $1,499 = $14,990
Full Certification Enrollment: $9,227
Total Savings: $5,763
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Full Certification
$9,227
Total Savings: $5,763
Full Certification includes:
- Access to all 10 certification modules
- Structured module assessments
- Final certification examination
- Required KPI and budgeting worksheets
- Official Certified Face to Face Marketing Manager™ designation
- Digital certificate upon successful completion
- Certification is awarded upon successful completion of all requirements.
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Our Courses
Individual Module Access
Each certification module may be purchased individually for $1,499.
Individual module purchases provide educational access only. Certification status requires completion of all 10 modules and final evaluation.
Module 1
Hiring the Right Face-to-Face Marketing Team
- Build a predictable-performing team through structured recruiting, interviewing, and compensation systems.
$1,499
Module 2
Training Systems That Create Consistent Performance
- Implement repeatable onboarding, daily training rhythms, and performance grading systems that create disciplined execution.
$1,499
Module 3
The Methodology To Profitable Conversations
- Master the face-to-face conversation framework that drives qualified engagement and protects close rates.
$1,499
Module 4
Qualifying & Setting Appointments On the Spot
- Establish real-time booking discipline, set-rate standards, and confirmation systems that increase demo quality.
$1,499
Module 5
Booth Strategy: What Belongs & What Doesn’t
- Design high-converting booth environments tailored to home shows, community events, and retail settings.
$1,499
Module 6
Non-Traditional Events That Drive Strong ROI
- Identify and grade high-performing community events that produce strong revenue at controlled marketing cost.
$1,499
Module 7
Booth Location & Presence Optimization
- Maximize traffic flow, positioning, and physical presence to increase conversion within the same event footprint.
$1,499
Module 8
Negotiating & Maximizing Results From Retail Stores
- Secure and scale retail partnerships through structured negotiation, store selection, and expansion strategy.
$1,499
Module 9
Budgeting Your Face-to-Face Marketing Department
- Plan and control annual, monthly, and weekly marketing budgets to protect profitability.
$1,499
Module 10
KPI Tracking & Healthy Performance Ranges
- Track, interpret, and manage performance metrics including set rate, callback rate, HPD, close rate, and cost of marketing.
$1,499
Certification Requirements
- Complete all 10 modules
- Pass each module assessment (minimum 80%)
- Pass the final certification examination
- Complete required KPI and budgeting worksheet
Certification reflects operational competency — not attendance.