Meet the Instructor
Samantha McGuinness
Samantha McGuinness is the founder of Enabled and the Face-to-Face Marketing Network. With over 13 years dedicated exclusively to face-to-face marketing, Samantha has built, led, and optimized event, home show, and retail marketing teams across the U.S. and Canada.
Her systems were forged while leading more than 300 events per year and driving over $10 million in revenue at just 9% cost of marketing, earning her team Events Team of the Year out of 115 locations at Renewal by Andersen.
Today, Samantha helps home improvement companies build structured, profitable face-to-face marketing departments through proven systems, standards, and leadership training.
- 13+ years in face-to-face marketing
- 300+ events annually
- $10M+ revenue driven
- 9% cost of marketing
- Events Team of the Year — Renewal by Andersen
This certification exists because most face-to-face marketing departments are run on activity instead of systems. This program gives leaders the structure, standards, and accountability required to build profitable, scalable departments.
Official launch
Expert Instructor
Official launch
Expert Instructor
Meet the Instructor
Samantha McGuinness
Samantha McGuinness is the founder of Enabled and the Face-to-Face Marketing Network. With over 13 years dedicated exclusively to face-to-face marketing, Samantha has built, led, and optimized event, home show, and retail marketing teams across the U.S. and Canada.
Her systems were forged while leading more than 300 events per year and driving over $10 million in revenue at just 9% cost of marketing, earning her team Events Team of the Year out of 115 locations at Renewal by Andersen.
Today, Samantha helps home improvement companies build structured, profitable face-to-face marketing departments through proven systems, standards, and leadership training.
- 13+ years in face-to-face marketing
- 300+ events annually
- $10M+ revenue driven
- 9% cost of marketing
- Events Team of the Year — Renewal by Andersen
This certification exists because most face-to-face marketing departments are run on activity instead of systems. This program gives leaders the structure, standards, and accountability required to build profitable, scalable departments.