Face-to-Face Marketing Certification Curriculum

Professional Certification

Certification Curriculum

The Certified Face-to-Face Marketing Manager™ certification is designed to train leaders to run event, home show, and retail marketing departments as a profitable business unit through structured training and testing.

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FAQ

What You Will Learn

Need Clarity on the Certification?

This section addresses common questions about the Certified Face-to-Face Marketing Manager™ designation, including what the certification represents, how it is earned, and the standards it establishes for managing face-to-face marketing departments.

Module 1: Hiring the Right Face-to-Face Marketing Team

You will learn how to hire the right people for events, home shows, and retail environments.
You will learn what traits, backgrounds, and behaviors consistently produce strong performance in face-to-face marketing roles.

Module 2: Training Systems That Create Consistent Performance

Module 3: Compensation Structures That Support Profitability

Module 4: Qualifying & Setting Appointments on the Spot

Module 5: Booth Strategy — What Belongs and What Doesn’t

Module 6: Non-Traditional Events That Drive Strong ROI

Module 7: Booth Location Selection & Presence Optimization

Module 8: Negotiating Into Retail Stores

Module 9: Budgeting Your Face-to-Face Marketing Department

Module 10: KPI Tracking & Healthy Performance Ranges